The following is a guest post on entrepreneurship from Brabble CEO and Founder Patrick Mackaronis.
Madagascar vanilla. Lemongrass raspberry. Rosemary macadamia nut. It’s not about a fancy luncheon or high tea. Aromatherapy has come of age and aromatherapy is about custom blending Nature’s bounty of aromatic oils to enhance your mood and life experiences. For baby boomers, aromatherapy is a terrific hobby whether formulating personal scents, collecting them, or steeping in their bounty when it’s time to for a personal pampering. There is also a stream of business opportunities in the mix.
Understanding the Aromas
No longer is it about buying a little blue flask of lavender water, though that’s certainly an option for any woman. The way to get the most from Nature’s flowers, earthy wood oils, or citrusy fruit essences is to visit a favorite spa or browse products at formulating shops. Some purveyors, like Mermaids Naturals are virtual shops online.
Owner Measha Daynes sells pure essential oils, blends, and soaps. Developing expertise over ten years, she mixes aromatics with sound advice. She’ll hook her customers up with exotics like organic golden jojoba oil or dozens of other essentials. Multiply that by an infinite number of blends to put heaven in a mature woman’s hand, or her bath.
Women deciding to get into aromatherapy find a good first step is to talk with a local massage therapist — their work centers around aromatherapy. Clients line up for Chakra balancing to lift low spirits or to de-stress, and baby boomer women are enrolling in massage classes for second careers or to share new knowledge with spouses and life partners.
“A grounding blend takes mood down if you’re highly strung. Mints work for sinus troubles, muscle tension. Some blends take you down a notch today. Tomorrow, a scent can pep you up. Essences allow your body to speak,” Amy Van Marel, established massage therapist for The Spa at Beau Rivage explained.
She says women tune in to benefits of aromatherapy – men maybe not so much – and hands-down relaxation is the most sought after. A blend of orange and lavender is a winner, though a jet-lagged traveler might opt for lemongrass to put herself in a vacation, party frame of mind.
Adding Aromas to Your Leisure Time
So what’s the best way for a woman of a certain age to start a career or hobby with aromatherapy? Maybe flower essences – geranium or delicate rose. Patchoulis and sandalwoods are pungent. Cirtus is perky. Lavender is the ultimate soother. Sandalwood with lavender creates an interlude to settle mood and relax the spirit.
It’s not difficult to learn to grow and blend personal combinations. The novice can seek out an aroma therapist to blend for her needs: Maybe a sweet but organic mix, cold-pressed lime and earthy vanilla or a combination of frankincense and rose absolute, two of the rarest, most expensive essences.
There are products for pets – the retired woman looking for a second career or an avocation can be a pet aromatherapy entrepreneur working from home or even operating a mobile unit to go right to customers. Could the future include teaching aromatherapy at a community college or park district? Wouldn’t it be fun to hold scent parties and sell perfect custom blends?
Experts recommend organic products – no artificial additives. Chemically formulated oils are out. It’s a good plan to pick a scent or blend and consult an expert about how each performs. It’s about relaxing. Breathing. Even the exploration of this topic is a path to reducing stress. Any woman looking to enhance retirement or find a new business can embrace the awesome gift of flowers, fruit, and earthy delights. It’s fine to use them very personally, and great do some homework online and become a natural entrepreneur.