The following is a guest post from Pat Mackaronis, director of business development for New York City social network startup Brabble. For further reading on Pat’s ideas, please check out Home Business Mag’s piece Patrick Mackaronis Reveals Six Options for Ideal Startup Investment.
You’ve heard that saying all through out your life, “Work Smarter, not harder,” and it is as true today as it was then. Learn to Outsource, when you can afford it
Outsourcing is heard everywhere. Nowadays you can outsource pretty much anything. If you don’t like writing but you make your money from blogs or article directories, you are probably outsourcing 90% of your business. There are many companies that specialize in bringing freelance contractors (the outsource workforce) and the hiring professional (you). oDesk, Elance and Guru are fine examples of outsourcing systems perfected. Learn what your skills are and capitalize on them
In business, you need to spend your time doing what you do best. Either you are business oriented, you are good at people management or you are all about product design. I have heard of lots of businesses failing when they started to pick up because the people in charge started managing things they weren’t good at. If you KNOW your strong talent is product design, why would you try to tackle customer service or product photos or press releases? Stick with what you know. You won’t go wrong. And learn the value in building a quality, well structured team to fit all the needs of your business. Go into every business thinking of your ‘Out’ strategy
I have heard this many times and I think of it now, whenever I start a new business. Sometimes, especially if you are working in trends, you have to know when to hold on to that lucky number, when to ride, and when to cash in the chips. Hopefully you are cashing in the chips when the money is right. Unless you are building your business around your name or image, you need to be thinking of your ‘out’. Are you going to sell it? Are you going to let it go completely automated and start working on the next business project? Always be thinking ‘next’ and you will never be thinking ‘stuck’. Your Business should not need you
I touched on this in the last section. You should be building your company with the intention that you can step back from the big picture and all the moving parts should run smoothly. Sure, you may have hiccups on occasion, but you should be building a self-sustaining, well-oiled machine. It’s the big dream to sit back and collect the big check, right? Why are so many so hesitant to let their ‘brain child’ go? Start thinking ‘automation’ from the beginning so you will be ready when the time comes that the training wheels come off and you go off to your next project.
These are just a few of the ways you can work smarter and not harder. For specific examples, look for our article on Entrepreneur Tools online that will make your life easier and make ‘autopilot’ a reality for your business. No matter what business you are in there are ways to outsource, stream line and perfect a partially or fully automated business.